What's the best way to add schema FAQ markup to a WordPress site without using a plugin?

Question

If it requires a lot of technical WP knowledge, I'd consider a light plugin, but prefer to not add yet another one to the list...

see [this example](https://developers.google.com/search/docs/data-types/faqpage) — Mason, Jan 18 '20 at 00:25

score 1 · Answer 1 · answered Jan 19 '20 at 00:44

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You can add raw html including structured data (microdata or json-ld) via the Custom HTML block.

There are several websites out there that can help you build that structured data.

answered Jan 19 '20 at 00:44

Tony McCreath

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score 0 · Accepted Answer · answered Jan 18 '20 at 04:33

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Turns out all I had to do was add the JSON-LD FAQ Schema Code to the top of the page in my Wordpress editor and it works according to the Structured Data Testing Tool.

answered Jan 18 '20 at 04:33

Mattypants

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score 0 · Answer 3 · answered Jun 18 '20 at 19:08

Once you understand the logic for the FAQ schema code, its easy to add the raw HTML and also to reuse for multiple applications. In my experience, that's a fair advantage over the weight/possible conflicts of a plugin.

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What's the best way to add schema FAQ markup to a WordPress site without using a plugin?

3 Answers3