There is a new attribute for cookies called SameSite
that is by default set to allow Get
requests for cross-sites to prevent CSRF via other HTTP Verbs.
As far as I know all targeted ads are heavily relying on cross-site cookies. Now if browsers or a plugin for a browser would just intercept all the cookies and set them to SameSite
Strict
, would not that effectively mean end of targeted ads? (At least the cross-site type we are seeing all the time now, when you see something you recently checked on amazon being advertised "everywhere" after that).