....this novel concept.....
You're showing your age a bit here. Full client testing was state of the art in 1996 before companies shifted en masse to protocol based testing because it's more efficient in terms of resources. (Mercury, HP, Microfocus) LoadRunner, and (Segue, Borland, Microfocus) Silk, and (Rational, IBM) Robot, have retained the ability to use full GUI virtual users (run full clients using functional automation tools) since this time. TruClient is a recent addition which runs a full client, but simply does not write the output to the screen, so you get 99% of the benefits and the measurements
What is the benefit. Well, historically two tier client server clients were thick. Lots of application processing going on. So having a GUI Virtual user in a small quantity combined with protocol virtual users allowed you to measure the cost/weight of the client. The flows to the server might take two seconds, but with the transform and present in the client it might take an addtional 10 seconds. You now know where the bottleneck is/was in the user experience.
Well, welcome to the days of future past. The web, once super thin as a presentation later, has become just as thick as the classical two tier client server applications. I might argue thicker as the modern browser interpreting JavaScript is more of a resource hog than the two tier compiled apps of years past. It is simply universally available and based upon a common client-server protocol - HTTP.
Now that the web is thick, there is value in understanding the delta between arrival and presentation. You can also observe much of this data inside of the performance tab of Chrome. We also have great w3c in browser metrics which can provide insight into the cost/weight of the local code execution.
Shifting the logic to the client also has resulted in a challenge on trying to reproduce the logic and flow of the JavaScript frameworks for producing the protocol level dataflows back and forth. Here's where the old client-server interfaces has a distinct advantage, the protocols were highly structured in terms of data representation. So, even with a complex thick client it became easy to represent and modify the dataflows at the protocol level (think database as an example, rows, columns....). HTML/HTTP is very much unstructured. Your developer can send and receive virtually anything as long as the carrier is HTTP and you can transform it to be used in JavaScript.
To make it easier and more time efficient for script creation with complex JavaScript frameworks the GUI virtual user has come back into vogue. Instead of running a full functional testing tool driving a browser, where we can have 1 browser and 1 copy of the test tool per OS instance, we now have something that scale a bit more efficiently, Truclient, where multiple can be run per OS instance. There is no getting around the high resource cost of the underlying browser instance however.