I don't understand how deep linking can redirect the user to google play? example if I gave to the user the URL: myApp://launch how the user could be redirected to the google play if he doesn't have my app installed?
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I am not sure if this is possible with myapp:// schema, you will have to use an HTTP schema to hit a webserver that resolves to a HTTP redirect to Play Store. Or you can try tools like Branch to achieve this functionality.

dev
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but the question is, how Branch do the job ? – zeus Oct 28 '19 at 22:54
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I have already explained that in the answer. If you don't want to setup your own server for redirecting, use Branch. – dev Oct 29 '19 at 00:32