I need to provide the engagement rate to a client. This needs to include organic and paid reach & engagements.
I have attached seperate screenshots to show that the values in the graph API/business manager/instagram UI do not match up.
How can I find the engagements seen in the instagram UI, and the reach associated with these engagements, to provide my clients with the true engagement rate? There are two different "engagements" provided by the instagram API, and the ads API provides engagements but no combination of these paid/organic engagements add up to be what is seen on the instagram UI
Thanks