We are using the cognitive services for a while and didn't found a way to increase some of the hard limits even after some discussions with representatives from MS (if you can find the right person they are very helpful, but it's hard to find the right person :). Similar to the 10 person limit, you also can't change 24 hour face keeping duration. At least we were not able to find it.
Of course this case only true for using the scenario of Create PersonList, Detect Image and Identify. If you just use identification using face list, you don't have this limit as you have the ability to save those faces in a face list and then query them which will search the whole list even if it's 10 or 100 faces.