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I run a script on a local computer which sends out "review request emails" to customers who bought an item from a particular website. I have the website linked up to analytics so I can see how effective the emails are, and I make each link on the email with the correct google-analytics utm_ variables, like so:

www.website.com?utm_source=mailjet&utm_medium=email&utm_campaign=review_request

So I was trying to figure out if there's an additional variable I could add to the URL to distinguish between two different types of Review Request emails I send, to see which is more effective.

I've read that using utm_content might be the variable I'm looking for, but I'm not sure I'd be using it correctly or that's the right choice.

TKoL
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1 Answers1

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utm_content would work fine for you. just add this alongside the other utm parameters and set the distinctive value for each variation, e.g.:

www.website.com?utm_source=mailjet&utm_medium=email&utm_campaign=review_request&utm_content=red_variant

Then the Ad Content dimension in your GA reports will reflect the actual values of utm_content and you'll be able to use is as a primary or secondary dimension

Дмитро Булах
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  • Thanks, hopefully I'll get a chance to put this into practice within the next week. – TKoL Feb 21 '19 at 13:44