how to decide how in advance my prediction is?
i am following the featuretools churn tutorial https://github.com/Featuretools/predict-customer-churn
what i don't quite understand how did it decide that the prediction is for one month in advance.. in previous churn examples i tried, i just get aggregated data ( it could be historical for a years or months) then i build churn model and predict but i don't know if my prediction is for a month a year or even how many days in advance how is that decided!. does it depend on the period of aggregation or the data i didn't use. i know cut off time is the time i want to make prediction but how do i tell the system i want to make prediction for 2 month in advance do i just disregard the data for the last two months by setting the cut_off time but provide the label after the two months and say my model based on the features i get is for a 2 month advanced prediction.
for ex. cut_off date is 1/8/2010 label is the customer state on 1/10/2010 so two months period is the advance prediction? and i used all historical data previous to cut_off time?
this might be a time series problem that is turned into a simple classification but i am not sure!
