This may appear as a subjective question but i am asking from an technical architect point of view.
What would be your choice if you were building E-Commerce based Application to help giant companies carry out their marketing and sales campaigns. I looked into open source frameworks such as Magento that works with ZendFramework using the PHP,MySQL And Apache stack. Other basic frameworks like OSCommerce seem reasonable. Whats the leading E-Commerce framework for .Net Technologies? I also looked into Zoho and it seems like using their applications most of the requirements can be knocked off but I also feel I may face flexibility issues down the line with what they provide.
Please try to mention what architectural benefits do you see in the frameworks you know about. Thanks, as always, and its always great to hear the expert opinions on stackoverflow.