I have a quick Question regarding Azure B2C AD. Lets say I've decided to use Azure B2C AD As the identity Provider for a Web shop page.
Having the B2C AD for managing registered members/consumers/customers is all fine and dandy but, what about when a company (in this case a Web shop page) offers unregistered customer booking or buying. Or even just consumer/customer target marketing against "anonymous" users.
Sure, I could user cookie information targeting IP-adressers and such. But what if even the cookie information is not reliable?
Suppose the described scenario above is not how Azure B2C AD is supposed to be used.
I've looked into Azure B2C AD, and some examples of CRM systems. But going of the premises of centralizing once Consumer-records (call them users or whatever - that is both registered and unregistered users), am i on the right track here?
Is there any good case studies on for example "combo-based" solution examples or anything like that?
I'm not asking for any direct solutions to this. Just trying to get an understanding/grip of explained scenario above.
Thanks // John