For a given row x in the table:
cumulative_data_fraction = number in group x / all observations
lower_threshold = minimum of predicted probability in group x
lift = response_rate / overall response rate (i.e., cumulative_response_rate in group 16)
cumulative_lift = cumulative_response_rate / overall response rate
response_rate = percent of responses in group x
score = average of predicted probability in group x
cumulative_response_rate = response rate for all observations in groups 1 through x
cumulative_score = average of predicted probability for all observations in groups 1 through x
capture_rate = percent of all responses that are in group x
cumulative_capture_rate = percent of all responses that are in groups 1 through x
gain = (lift - 1) * 100
cumulative_gain = (cumulative_lift - 1) * 100