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I've just started learning structured data and I'm still trying to wrap my head around the concept.

First I started out with Microdata using schema.org vocabulary and now I'm learning JSON-LD.

The thing that is bugging me is that 'how do search engines know that the structured data that I'm providing in the head matches with the content of the page?' because in the specific case of JSON-LD I'm not specifying which element contains what information.

This was not the case in Microdata where I provide the structured data in the element itself. And to add to my confusion I've read in multiple articles that Microdata & JSON-LD have the same result, which means my understanding of Microdata is wrong too!

Please help me with this. Thank you

Samarth Ghatole
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    This question appears to be off-topic because it is not within the bounds of discussion as described in the help center. –  Aug 21 '18 at 12:59
  • I'm sorry for that. Could you please inform me where would it be more appropriate to post questions of this type? Could you also tell me why this question feels off-topic because I couldn't find any guideline in the help center telling me to avoid asking such questions. Please help me out cause I'm new to this website. – Samarth Ghatole Aug 21 '18 at 17:43
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    For questions about how SEO and search engines works check out [webmasters.se] –  Aug 21 '18 at 20:15

1 Answers1

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Think of JSON-LD and MicroData working in compliment. Where there's a lot of content on your page, go with MicroData as the work is already there. You're familiar, and so you know about structuring your page to work with it. JSON-ld is basically an easy short-cut for identification. (This is not intended as an 'expert' answer, but a simple answer for someone still learning the ropes.)

Mauro S
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