The app is in the App Store. The phone companion app installs on the phone just fine, but for some users it (randomly) fails to appear/install on the watch. The app does not show up in the "My Watch" listing in the iPhone Watch app either.
I saw a variety of advice sites saying this can be resolved by doing things like resetting / re-pairing the watch. Also, the app has always been approved pretty swiftly when submitting to the App Store.
So my question is: can it be something code/setup related that can be fixed at the dev level? Or is this just a pesky Apple bug?
Most users are on latest iOS/watchOS versions (11.4/4.3.1)