I am creating a website that is meant to be a sort of user start guide with an introduction page, an overview page, and a page featuring the actual guide which will feature step-by-step instructions for the user to follow. Since I don't have the specific content for the page, I'm " hard coding" the HTML with placeholder text. Going forward, I want to create a skeleton HTML framework that will parse the start guide files JavaScript and display the information on the page in its expected place. I'm strongly considering using XML (or JSON) files and parsing it with JavaScript and using browser DOM methods because that's what I know. However, I'm working on a team of people who most likely won't know how to convert the start guides (which are PDFs) into well-formed XML so I'm wondering, are there any alternative ways to do this? I know Word has the ability to save documents as HTML and XML but they don't create the proper attributes/tags to be parsed with the JavaScript I'd write.
TLDR: Are there files or alternative methods other than JSON and XML (something that non-tech savvy people will understand) that can be parsed and processed with JavaScript to display in a skeleton website?