The primary scope of TPM is to assure the integrity of a platform. In this context, "integrity" means "behave as intended". ~Wiki
I'm learning more about how the TPM performs integrity covering aspects as root of trust, chain of trust, PCRs measurements, remote attestation.
On the other hand, a cloud provider needs to enforce strict security policies, requiring additional trust in the clients. To improve the mutual trust between consumer and cloud provider, so how is the TPM related & applies to security in the cloud?