is this dataset a .csv file or a dataframe. This NA is a 'NaN' or a string ?
import pandas as pd
import numpy as np
df=pd.read_csv('your dataset',sep=' ')
df.replace('NA',np.nan)
df.fillna(method='ffill',inplace=True)
you mention something about mean of 3 values..the above simply forward fills the last observation before the NaNs begin. This is often a good way for forecasting (better than taking means in certain cases, if persistence is important)
ind = df['NET_SALES'].index[df['NET_SALES'].apply(np.isnan)]
Meanof3 = df.iloc[ind[0]-3:ind[0]].mean(axis=1,skipna=True)
df.replace('NA',Meanof3)
Maybe the answer can be generalised and improved if more info about the dataset is known - like if you always want to take the mean of last 3 measurements before any NA. The above will allow you to check the indices that are NaNs and then take mean of 3 before, while ignoring any NaNs