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Each Facebook ad campaign has an objective, such as LINK_CLICKS or CONVERSIONS.

In Ad Manager, one can see the performance of each of their ad campaigns. There is a column called "results" that has the number of objective-specific conversions for that campaign. So for example, if the objective is PAGE_LIKES then results would show the number of page likes resulting from the campaign, but if the objective was LINK_CLICKS then results would show website clicks.

My question is: Is there something in the Insights API that equates to the results column in Ad Manager? Part of the reason I ask is for ease and consistency, but also some of the objectives are ambiguous, e.g. BRAND_AWARENESS.

Ventulus
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1 Answers1

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No, I haven't been able to easily replicate the results and cost per result columns from the ad manager with an API call.

First you can check the URL when in the ad manager to see which columns are selected by looking at the GET parameter columns:

https://business.facebook.com/ads/manage/powereditor/manage/ads?act=...&business_id=..&columns=name%2Cerrors%2Cdelivery%2Cresults%2Creach%2Cimpressions%2Ccost_per_result&...

Decoding this gives the following fields:

columns=name,errors,delivery,results,reach,impressions,cost_per_result

Now it looks like we could simply use the result and cost_per_result fields, but that gives an error:

(#100) results, cost_per_result are not valid for fields param.

This is expected as the API document doesn't specify results and cost_per_result as valid fields.

Now when in the ad manager we can also see the API calls use the network tab of developer tools to see it making API calls to retrieve data. This shows us the result and cost_per_result fields being used. You can actually copy the request URl and see it working... somehow..

Trying to recreate this API call in the Graph API Explorer only worked for me when I copied the access token from the previous call. This makes me feel that the business manager has a special access token.

ikkuh
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