Although this is an old question, there is a method of doing what is asked; its just convoluted, like everything in batch files!
One has to use the combined mechanisms of the fact that make imports environmental variables and that the preprocessor can invoke commands, and then call the Makefile recursively. It assume the Makefile is called Makefile (with no extension, which is the default).
!IFNDEF MAKE
MAKE=NMAKE
!ENDIF
!IFNDEF SHELLVALUE
! IF [echo off && FOR /F "usebackq" %i IN (`hostname`) DO SET SHELLVALUE=%i && $(MAKE) /$(MAKEFLAGS) /nologo /f $(MAKEDIR)\Makefile && exit /b ] == 0
! MESSAGE Make completed
! ELSE
! ERROR Error in nmake
! ENDIF
!ELSE
# $(SHELLVALUE) now contains the string returned from the command USERNAME
!MESSAGE Shellvalue is $(SHELLVALUE)
# Put the parts of the makefile that depend on SHELLVALUE here
!ENDIF
#
# To be a valid makefile it must have some rules to perform
all:
@echo;$(SHELLVALUE)
Yes, I know its horrible, but it does demonstrate how to do the technique, which can be done with any shell command and not just hostname
.