Assuming the example shown is part of a JSON object and the key names will vary, something like this...
{
"ribbonText1" : "The text that needs to be translated",
"ribbonText2" : "The text that needs to be translated2",
"ribbonText3" : "The text that needs to be translated3",
"ribbonText4" : "The text that needs to be translated4",
"ribbonText5" : "The text that needs to be translated5",
"ribbonText6" : "The text that needs to be translated6"
}
This regex in BBEdit should do the trick:
Find: ^\s?[^:]+:\s?"([^"]+)",?$
Replace: \1
As Twometer notes in a comment though, this is fragile. I'd be inclined to use jq for this.
cat foo.json | jq '.[]'