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Context: We have natively integrated Firebase Analytics Events in our app, I need to now forward these events to 3rd Party marketing & attribution platforms.

As of today, I can either implement:

  • Google Tag Manager (GTM), or
  • Pass events by using Firebase Cloud Functions (Server-side).

Question: The documentation states one can extend Google Analytics for Firebase with Cloud Functions, but with an added clause:

Only events marked as conversion events are currently supported by Cloud Functions. You can specify which events are conversion events in the Events tab of the Firebase console Analytics pane.

I however stumbled unto this tutorial, where the company forwards all their Events with Firebase Cloud Functions (without limitations). I would like some clarification on whether this latter approach is really a best practice, or am I really only constrained to forward 10 Conversion Events through Cloud Functions (as stated in the documentation) ? Thanks in advance :)

d_-
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  • I'm also trying to do this using GTM. I encountered a big issue. You have to manually create and pick a lot of event variables, and they are not properly documented at all. I cannot figure out how to get any user property Firebase set – Gordon Sun Aug 07 '18 at 17:51

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Google Analytics for Firebase only sends conversion events to Cloud Functions for Firebase.

Steve Ganem
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