I am looking for a tool that allows us to create reports from the data in our database, like Crystal Reports, and the many other Database Reporting tools out there. I came across Open Web Analytics which says it uses SQL and has a database access layer. Does this mean I can have a single tool for web analytics and for database reporting?
So can I set up Open Web Analytics with access to my database and create SQL queries that will produce reports that can be viewed on the dashboard, and can these be combined with web analytics data for even better reports?
are there any other tools I should look at that can do similar. What do other companies (small companies) do to monitor this type of information?
any advice / pointers welcome. regards