I'm implementing a Gaussian filter in which, as explained in one Dimensional gauss convolution function in Matlab, I'm normalising the filter coefficients by dividing them by sum of all the coefficients. Normalizing by max value or by total value? explains that normalisation can be done by dividing by maximum of the coefficients too.
I'm unable to get the point that what should be the conditions/specifications to be considered in choosing the normalising factor?