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Is it possible to view / query the raw events from my Google Analytics (gtag.js) database? I make sure to send additional parameters with my events and have no idea where I can access those parameters.

Am I missing something? Cause can't see anything documented...

mllm
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  • Are you talking about the event action and event label parameters, or custom dimensions? You can see the former under Behaviour -> Events. – Confuzing Oct 17 '17 at 19:02
  • I mean the custom parameters that you can pass along with an event: https://developers.google.com/analytics/devguides/collection/gtagjs/events#custom-parameters – mllm Oct 19 '17 at 21:31
  • Did you set them up in google analytics first? See [documentation here](https://developers.google.com/analytics/devguides/collection/gtagjs/custom-dims-mets) – Confuzing Oct 19 '17 at 21:38
  • @Confuzing sounds like a good idea. Looking into it... – mllm Oct 23 '17 at 08:18
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    @mllm did you ever figure out where this is displayed in GA user interface? I can't find anything about it, but we are sending in custom params for our events. – Jeff Solomon Oct 10 '19 at 18:32
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    2020 and still can't find an answer to this :/ – Mysterywood Jul 07 '20 at 11:30
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    2021 and still looking for an answer to this, I heavily invested in events parameters but not sure how to show them and utilize them in my reports – iShaalan Feb 05 '21 at 04:27
  • 2022 and still looking for an answer to this, I'm starting a bounty – Magoo Mar 23 '22 at 14:15
  • @Magoo can you be a little more clear as to what you are looking for? Do you want the Google analytics api or something? gtag.js is just javascript its not a database. The data is stored in Google analytics. – Linda Lawton - DaImTo Mar 27 '22 at 20:58
  • @DaImTo I want to add parameters to a custom event and have them searchable on the GA dashboard website. gtag.js hasn't got anything to do with GA on iOS... or does it? – Magoo Mar 28 '22 at 23:11

2 Answers2

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Seems that you need to set up your own custom report... To get the parameters / reports for free, you need to use their recommended events.

https://support.google.com/analytics/answer/9322688?hl=en#:~:text=Custom%20events%20are%20events%20that,custom%20reports%20for%20meaningful%20analysis

https://support.google.com/analytics/answer/9267735

This answer is a work in progress

This is how you create a custom report

https://support.google.com/analytics/answer/1151300?hl=en#zippy=%2Cin-this-article

Maybe dumping the data into Big Query is the answer though... GA is never going to work the way engineers expect it to.. it's more high level.

Magoo
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In the Google Analytics event anatomy only allow:

Event Category Event Action Event Label Event Value (Optional)

If you need to add more "fields" you can use Custom Dimensiones, the first step was create in the Google Analytics property. Admin -> Property -> Custom Definitions -> Custom Dimensions.

Later when you want to see this values you can go to the events (Behavior -> Events -> Top Events) and add and the secondary dimension taht you want to see in the event.

Secondary dimension in events view

OtroArlequin
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    This answer needs more detail, I don't see the `Admin -> Property -> Custom Definitions -> Custom Dimensions` path nor the `Behavior -> Events -> Top Events` path.. I am completely new to Google Analytics. – Magoo Mar 23 '22 at 13:56