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I'm trying to work out a solution to work out a better attribution model for each user registration on my website.

When an user completes a registration they are taken to /register/complete/[user_id]

My current solution is to pull all visits to /register/complete with the RGoogleAnalytics package querying for page path and campaign without any sampling.

However, it doesn't account for example users that might have been shown/clicked on a facebook ad a few days before and either googled or visited the site directly to register.

I'm searching for a solution which can attribute each registration to the mix of facebook and google adwords campaigns

Any help is greatly appreciated.

Joseph Noirre
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1 Answers1

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You can begin attributing your Adwords traffic by linking your GA account to your Adwords account. Instructions for this can be found here: GA setup

To attribute Facebook ads to your registrations, you can implement a Facebook pixel on your site. Facebook pixel instructions can be found here: FB Pixels

I would also recommend setting up google tag manager on your site, that way you only need to add one script on your site.

lordharbar
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