Each different way you can engage a customer is represented as its own Endpoint in Amazon Pinpoint. This means that each device, email, or phone number should be its own Endpoint.
Endpoints can not only include custom Endpoint Attributes
but also custom User Attributes
. Just like Endpoint Attributes
s, User Attributes
s get merged into existing attributes. They will also update user attributes across endpoints with matching UserId
. [1]
This allows you to target multiple endpoints per user when segmenting on custom User Attributes using the UserAttributes
segmentation field. [2]
Creating a cross-channel Campaign (email + FCM/GCM) is currently not supported in the console, but can be achieved by creating a campaign whose segment includes all the ChannelTypes you'd like to target (EMAIL
, GCM
). [3]
[1] http://docs.aws.amazon.com/pinpoint/latest/apireference/rest-api-endpoints.html#rest-api-endpoints-attributes-endpointuser-table
[2] http://docs.aws.amazon.com/pinpoint/latest/apireference/rest-api-segment.html#rest-api-segment-attributes-writesegmentrequest-table
[3] http://docs.aws.amazon.com/pinpoint/latest/apireference/rest-api-segment.html