The special characters that you are referring to are the directional curly quotes “
and ”
. You can use the numeric entity reference for those characters “
and ”
, respectively.
http://www.dwheeler.com/essays/quotes-in-html.html
If you’re creating HTML, SGML, and XML
directly, perhaps using a text editor
or writing a program, always use
“decimal numeric character references”
for curling single and double quote
characters (these marks are called
“smart quotes,” “curly quotes,”
“curled quotes,” “curling quotes,” or
“curved quotes”).
In other words, for
left and right double quotation marks,
use “
and ”
- and for left
and right single quotation marks (and
apostrophes), use ‘
and ’
- and you’ll be glad you did. This approach complies with all
international standards, and works
essentially everywhere.
Left Double Quotation Mark = “ = “
Right Double Quotation Mark = ” = ”
Left Single Quotation Mark = ‘ = ‘
Right Single Quotation Mark = ’ = ’
By doing this, your text will look
good on a very wide variety of
browsers and viewers, and you can
easily cut-and-paste portions of data
between HTML, SGML, and XML documents
(letting you dynamically query and
create new material from existing
material, without having to deal with
the complexities of translating
between character sets).