I've run a hello world instant app on an emulator following this Google's tutorial.
Everything worked well, I got the dialog asking for permission to enable instant apps and clicked 'I'm in'. After that, I could also see that instant apps were enabled in Settings > Google > Instant Apps.
But when I open my browser, run a search and click on links from websites that already have published instant apps, such as BuzzFeed, NY Times Crossword and Wish, they just open the regular web page.
I found out those apps watching Google IO 16 and 17 presentations about instant apps. I even tried the link https://www.buzzfeed.com/tasty, featured on this keynote, to no avail.
I suspect that's due to the fact that the current supported emulator doesn't come with Play Store built-in.
I'm also in a country(Brazil) where Instant apps are not supported yet according to this list. But I'm not sure if that impacts on the emulator.
Does anyone know if those are indeed the reasons why I can't check out instant apps already published on Play Store?