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I want to run an A/B test using Google Analytics Content Experiments to test different pages.

I would like to know if there is a way to define variations inheriting parts of the URL path. I read the documentation but seems that Analytics only inherits URL dynamic parameters.

My URLs look like:

https://example.com/page1/{USER-DATA-123}

where {USER-DATA-123} contains some data related to current user and it's different for every visitor.

And I want to create this experiment:

Original page: https://example.com/page1/{USER-DATA-123}
Variation page 1: https://example.com/page2/{USER-DATA-123}
David
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1 Answers1

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I was investigaing the same issue, just had to test two desings of this page https://labiteam.com/services/landing-page. There are two variants:

  1. Turn your static urls with id sessions into dynamic. According to this manual https://support.google.com/analytics/answer/2664470?hl=en it should work
  2. You can customize testing script manually, though I doubt it's a practical decision

Upd: Also, one more suggestion. Forget about A/B experiments, just make your URLs appear randomly (coding it manually) and set goals to each url.

Gloria Granger
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