I have launched a new app on iOS and Android in January 2017 which integrates Firebase for analytics purpose.
My problem:
When I look at the analytics for the iOS app on the whole app life, I see significantly less first_open
events than active users
:
first_open
count: 228
active users
count: 759 (similar to the number of downloads in iTunesConnect)
I don't have this problem for the Android app. This is breaking my conversion funnel, any help would be great !