I own a video publishing media group and I'm planning to switch CDN's. What I noticed from a lot of my competitors is that they "white label" the CDN. One CDN provider confirmed to me that 3 competing companies use them as CDN, but when I go to their website, press "inspect" and play the content, when I go to the Network tab, all I see is some random IP or a domain name that was created specifically for the CDN, for example, if the company name is Video Group, then it'll be something like videogroup-cdn.com
How do they do that? Is that even possible to completely "white label" the CDN and not have it trace back to your supplier?