On the Nearby Notifications page (developers.google.com/nearby/notifications/overview), I found this: "Due to an issue that was discovered late in the development cycle, the Nearby Notifications feature will be temporarily muted for consumers beginning around September 21, 2016."
The phrase "for consumers beginning around" is confusing. Does this mean new Android users or all users who haven't enabled Nearby Discoveries?
While I was all set to launch a business use case leveraging Nearby Notifications, this came as a shocking for me. This message leaves Nearby Notifications highly unreliable for any commercial use case even in future. Least expected from Google.