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I'm trying to implement Schema.org in my news website. In this Google guideline I'm following the left example with Microdata.

Everything is fine, except for one property, the publisher.

Given that I'm talking about the news on my own site, what am I supposed to write in the publisher? Do I have to write my own company?

Vadim Kotov
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ilSavo
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1 Answers1

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First of all, you don’t have to provide a publisher. If you don’t, you can’t get an Article rich result in Google Search for AMP HTML pages, but nothing else happens.

While Schema.org expects either an Organization or a Person item as value for publisher, Google requires an Organization item for their Article rich result (only for AMP HTML pages). So for example, news authors that are not part of an organization can’t get the Article rich result for their AMP HTML page.

If your organization publishes the news, using it as value for publisher is appropriate.

unor
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