I need a little help with understanding what to look for when selecting a service to use for allowing my application's users to create accounts and send push notifications to each other. I do not have any backend service experience, except for with Parse, and I don't understand some of the functionality requirements.
I want users to be able to register an account and add other users. Then, I would like the users to be able to select specific users from their "friends" list in order to send a push notification to each selected user for a meeting. However, I honestly don't even know where to start.
It seems that many of the services that I have looked at are set up for sending targeted push notifications to groups of users from a dashboard (seemingly for marketing and other purposes).
I am completely new to servers and backends, except for a little activity with Parse, so can anyone recommend a direction for me to take for integrating such functionality in an iOS application that I am working on?