ImportError: No module named ShownameConfigcrispy_forms

Question

I did pip install as asked:

pip install --upgrade django-crispy-forms

and there is my installed apps when running pip freeze:

django==1.10
django-crispy-forms==1.6.0
freeze==1.0.10
PIL==1.1.7
PyAudio==0.2.9
six==1.10.0

But for some reason, when i'm trying to run the server, i get:

Unhandled exception in thread started by <function wrapper at 0x00000000040CBF28>
Traceback (most recent call last):
  File "C:\python27\lib\site-packages\django-1.10-py2.7.egg\django\utils\autoreload.py", line 226, in wrapper
    fn(*args, **kwargs)
  File "C:\python27\lib\site-packages\django-1.10-py2.7.egg\django\core\management\commands\runserver.py", line 113, in inner_run
    autoreload.raise_last_exception()
  File "C:\python27\lib\site-packages\django-1.10-py2.7.egg\django\utils\autoreload.py", line 249, in raise_last_exception
    six.reraise(*_exception)
  File "C:\python27\lib\site-packages\django-1.10-py2.7.egg\django\utils\autoreload.py", line 226, in wrapper
    fn(*args, **kwargs)
  File "C:\python27\lib\site-packages\django-1.10-py2.7.egg\django\__init__.py", line 27, in setup
    apps.populate(settings.INSTALLED_APPS)
  File "C:\python27\lib\site-packages\django-1.10-py2.7.egg\django\apps\registry.py", line 85, in populate
    app_config = AppConfig.create(entry)
  File "C:\python27\lib\site-packages\django-1.10-py2.7.egg\django\apps\config.py", line 123, in create
    import_module(entry)
  File "C:\python27\lib\importlib\__init__.py", line 37, in import_module
    __import__(name)
ImportError: No module named ShownameConfigcrispy_forms

I searched in the internet to find out an answer. but no one got helped. Somebody know why it's happening?

Edit: where pip:

C:\Python27\Scripts\pip.exe

pip -V

C:\Users\micha\Desktop\Web>pip -V
pip 8.1.2 from c:\python27\lib\site-packages (python 2.7)

python -V

C:\Users\micha\Desktop\Web>python -V
Python 2.7.12

Installed apps:

INSTALLED_APPS = [
    'django.contrib.admin',
    'django.contrib.auth',
    'django.contrib.contenttypes',
    'django.contrib.sessions',
    'django.contrib.messages',
    'django.contrib.staticfiles',
    'showname.apps.ShownameConfig'
    'crispy_forms',
]