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I've noticed on Apple Store (and I assume on Google Playstore too) I find different games and apps in France than in the US. Does this mean if my company resides in a small country and I register my game in this country, it'll only be shown to users of my country? Or is it just a matter of some settings and I can decide to be shown all around the world, for instance for American users (which is a larger market than my country), same as game producers living there?

Does a game developer's country of residence influence how many downloads world-wide he can reach at all?

My question is about Apple Store and Google Playstore, but answers for other platforms are welcome too.

Kristof
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It is just a matter of settings. You can select some countries or worldwide when you fill a form to publish your app.

Ads are selected with the user's current location. Admob, Facebook and Amazon handle this for you.

Alexandre Martin
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