Adwords Conversion Tracking on callback function in Google Tag Manager

Question

I am trying to track bookings in my booking widget. The booking widget executes a callback function on successful bookings. How can I track the bookings in Google Tag Manager?

<script>
    window.BsBookingWidget = {
        // Einstellungen
        accommodationId: 10470,
        lang: 'de',
        // Callback Funktionen
        onBookingSuccess: function(bookingData) {},
        onBookingError: function(data) {},
        onRequestSuccess: function(data) {}
    };
</script>

score 1 · Accepted Answer · answered Jul 29 '16 at 18:29

You can push the event variable to dataLayer like this:

onBookingSuccess: function(bookingData) {
window.dataLayer = window.dataLayer || [];
dataLayer.push({'event':'fired'});
}

Than set a trigger for the tag as Custom Event and use fired as event name.

Fire all tags that you need for tracking on that trigger.

Adwords Conversion Tracking on callback function in Google Tag Manager

1 Answers1