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I was reading about app indexing for iOS, First thing I found was Firebase App Indexing, which is pretty straight forward. Then I came across Mark Up Web Content, how is this different from Google's. If I have to do app indexing for my app should I implement both or which one to choose and how to choose?

T_C
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Great question. Firebase App Indexing is the renamed successor to Google App Indexing. This is the method Google uses to help show app content in Google search results. In theory, Apple's Mark Up Web Content feature is used to show web content in Spotlight searches on iOS devices. I say 'in theory' because I've never actually seen it work in practice.

Both are nice concepts that don't really seem to be fully implemented yet. At Branch.io we support both for our partners out of the box, but we haven't seen a huge amount of traffic coming through from either one.

Alex Bauer
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