There're two possibilities.
- One big posibility, the name for your app has keywords which are very competitive in play store. You need first to do some app search optimization.
- There’s the second possibility that the app that you’re trying to search for is not compatible with your device. That is why it is not showing up in your device..
However, when you look upon the desktop site, it is visible.
Also, remember that It takes a while to appear on the play store and get ranked in search if you just uploaded it. Apart from that, you may also have poor search ranking if people tend to uninstall it, or you may not be searching for the right term.
You can rank good with these tips
- Give it some time and perform ASO (APP Store Optimization)
- Promote your application across different platforms like Blogs, youtube, Facebook pages.
- Use ad services like google ads or Facebook ads to gain organic users.
I published an application with a unique name "Home Workout without Equipment" one month back and It's ranked with the help of ASO and proper keywords. It has 1000+ reviews and 50,000+ downloads in a short period of time.
So remember….
(Formula for my success)
[ASO + App Markeetring + Reviews = App Ranking]2
ASO+ AM+ R = AR
Play store rank apps on top based on good ASO and deep links associated with apps along with downloads and reviews. (Always remember to gain organic users)