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From the research I have understand that an app cannot be deleted while its in "Prepare for Submission" state.

Now my problem is I want to use the same app Name. I can compromise on app id and bundle identifier as this is my first version but the app name is really important. So what should I do.

Second think I have heard app can be deleted from itunes connect if its in review state. So does anyone think its a viable solution to submit app and then delete it.

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    Why not just change the metadata (description & screenshots) and upload your new version for the existing app record? I presume you have never released a version of this existing app? – Paulw11 Jun 28 '16 at 20:46

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The app can't be deleted from itunes connect. If you wanna use that app name, you can rename the old app name and set that name for new app.

Proton
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  • You can't truly deleted app A in itunes connect. You can only remove it from sale (app will be removed from App store ). And you can't use bundleID, app name of app A for any app. – Proton Jun 28 '16 at 16:32
  • You should be able to delete an app after it went through the review: http://stackoverflow.com/questions/21461735/how-to-delete-an-app-from-itunesconnect – Max Jul 05 '16 at 08:13