What is the difference between serializing and encoding? When should I use each in a web service?
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Serializing is about moving structured data over a storage/transmission medium in a way that the structure can be maintained. Encoding is more broad, like about how said data is converted to different forms, etc. Perhaps you could think about serializing being a subset of encoding in this example.
With regard to a web service, you will probably be considering serializing/deserializing certain data for making/receiving requests/responses - effectively transporting "messages". Encoding is at a lower level, like how your messaging/web service type/serialization mechanism works under the hood.

Matt Kocaj
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What serialization method does http & tcp use? Or is that not defined by those protocols, and instead left up to the implementation of the client and server software? – pastacompany Aug 26 '21 at 14:09