I generated a Google AdWords Acquisitions report by keyword in three different ways:
The first being by using the Google Analytics web interface; the second by using GA's Query Explorer; while the third by using the Google Analytics API.
The second and third have a matching number of records of 624 records. While the first (which I did by using the web interface) generated less: 415 records.
Yet - the totals for the some of monetary values match in all the three.
Please let me know why this mismatch is happening!
I made sure that the same criteria applies in all three methods but I still couldn't get the three of them to sync.
Many thanks for your help.