We run a website which heavily relies on the Amazon Product Advertising API (APAA). What happens is that when we experience a sudden spike in users it happens that we hit the rate-limit and all functions relying on the APAA shut down for a while. What can we do so that doesn't happen?
So, obviously we have some basic caching in place, but the APAA doesn't allow us to cache data for a very long time, and APAA queries can vary a lot so there may not be any cached data at all to query.