As in, if publisher wants that ads from selected advertisers only should be shown in the app, how can this be achieved through Google AdMob, InMobi...
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Most ad networks (Admob and InMobi for certain) allow whitelisting of advertisers or, blocking advertisers. That said, it will result in significant no-fills which in turn will result in lower revenues.
A better option might be to block all and only allow certain categories though this will also result in lower fill.
AJ.
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