First, question how you know that the variables are all positive contributions. How do you support that statement? Second, how did you determine that the 10 variables are statistically independent?
If they are not truly independent, then it's possible to see this apparent contradiction. Although each of the ten may have a positive contribution, it's easy to build a case in which a combination over-contributes.
Consider a, b, and c, where a & c have a light positive correlation, and b has a higher correlation with each. If any one of them increases, the output increases. However, if all three of them increase, it's quite possible that a simple polynomial metric will increase too much from both a and c increasing; since b increases with both of them, giving it a negative coefficient can be used to balance that over-contribution. In other terms, since the "winning team" is far too strong, b defects to the opponents to keep the game properly balanced. :-)
Does that clarify the problem? Does it match the problem?