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As a business guy trying to get his first e-commerce site up that simply prints user's Instagram imagery (ie we're not a feed reading app), my developer has now downed tools (rightly) due to his fear about the "One-off project" clause...I could understand Instagram having issues with say an ad agency building something for a temporary, time-limited promotion, but does anyone know whether a genuine, bona fide, long term commercial venture would be excluded under this clause too? Thanks!

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From my understanding of the wording on Instagram's developer pages, this would indeed be a valid use case. As they describe on their permission scopes:

To help individuals share their own content with 3rd party apps: This use case is meant for apps that allow the general public to login with Instagram to get their own content; for example, an app that allows people to print their own pictures.

geep4w
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