Google Rich Snippet for a childcare local business

Question

Can you please help me to figure it out how to set Google Rich Snippet for a childcare service?

My specific question is, should I register itemtype as LocalBusiness like

<div itemscope itemtype="http://schema.org/LocalBusiness">

or directly as ChildCare like

<div itemscope itemtype="http://schema.org/ChildCare">

I think your second question is not really based on or related to your first question. Would you agree to remove the 2nd question and create a separate question post for it? — unor, Oct 15 '15 at 14:47

score 0 · Accepted Answer · answered Oct 15 '15 at 14:46

As a general rule, you should always choose the most-specific type.

So if your business matches the description for ChildCare ("A Childcare center."), you should use this type instead of the more general LocalBusiness (or even the most general Thing).

Every complying consumer should be able to understand that ChildCare is some kind of LocalBusiness. Only if the type is very new (or if they no longer update/maintain their product), consumers may need some time until they recognize it.

If you want to make sure that those consumers also understand it, you could provide both types:

<div itemscope itemtype="http://schema.org/ChildCare http://schema.org/LocalBusiness">
</div>

But that’s typically not needed.

Thanks unor it was helpful, – Behseini Oct 15 '15 at 15:09 — Behseini, Oct 15 '15 at 15:09

Google Rich Snippet for a childcare local business

1 Answers1