string comparison fails in a If condition with a string array element

Question

In my code I have separate function to set string elements through a function to the breakerOptions[] array."time" is one of the string stored in that array

char * breakerOptions[6];
......
int i=0;

while (i<6){
    breakerOptions[i]=(char *)malloc(10);
    strcpy(breakerOptions[i],FILE_BREAKER_OPTION_ARRAY[i]);
    i++;
}

if (breakerOptions[1]=="time"){
    printf("\nYeah first\n");
}

But the thing is that if condition's fails for no reason Then I put a printf to check if it's stored.

printf("\nYeah first,%s %d\n",breakerOptions[1],(int)sizeof(breakerOptions[1]))

even thought its there it doesn't work. I also checked the size of breakerOptions[1]. It gives me 8.