After reviewing Google Analytics and ad traffic we realized that people were able to find pages on client sites in a very odd way. Replacing the hyphens with periods.
For example...
Correct permalink: www.domain.com/this-is-a-link Incorrect: www.domain.com/this.is.a.link
Both work and send the user to the same page. But I'm not sure why. We tried various browsers and it seems to work the same in all of them. Normally, this would be helpful to the user (generally speaking) but it is skewing the analytics.
I suspect the ad campaign folks created a link with the periods which started the problem. But even with fixing that, it doesn't answer the question of why this even works or how to disallow this behavior / functionality.
Any thoughts?