I am working on a family networking app for Android that enables family members to share their location and track location of others simultaneously. You can suppose that this app is similar with Life360 or Sygic Family Locator. At first, I determined to use a MBaaS and then I completed its coding by using Parse. However, I realized that although a user read and write geolocation data per minute (of course, in some cases geolocation data is sent less frequently), the request traffic exceeds my forward-looking expectations. For this reason, I want to develop a well-grounded system but I have some doubts about whether Parse can still do its duty if number of users increases to 100-500k.
Considering all these, I am looking for an alternative method/service to set such a system. I think using a backend service like Parse is a moderate solution but not the best one. What are the possible ways to achieve this from bad to good? To exemplify, one of my friends say that I can use Sinch which is an instant messaging service in background between users that set the price considering number of active users. Nevertheless, it sounds weird to me, I have never seen such a usage of an instant messaging service as he said.
Your comments and suggestions will be highly appreciated. Thank you in advance.