use Html.Raw in kendo grid using .Encode(false) in column. But then export to excel not remove html tag.
@(Html.Kendo()
.Grid<SuggestionsJsonModel>()
.Name("Grid")
.Columns(columns =>
{
columns.Bound(p => p.Suggestion).Title("Title").Encoded(false);
})
.Excel(excel => excel.FileName("SuggestionReport.xlsx")
.Filterable(true)
.ProxyURL(Url.Action("ExcelExportSave", "SuggestionManagement"))
.AllPages(true))
.ToolBar(tb => tb.Excel()
.Text("Excel Export"))